Feb
23
evidence that people who type long-tail keywords are more engaged and spend more time on site…
Compare “head” keywords which drive traffic to Apple.com (e.g. iTunes drives 7.1% of the site’s traffic) versus “long tail” keywords which drive traffic to MobilOil.com (e.g. “mobil1 turbo diesel truck”). The time index of these long tail keywords are far higher than the time index of the head terms.
Apple.com (Source: Compete.com)
Top 25 Search Keywords driving MOST VOLUME to Apple.com
Volume Rank |
Keyword |
% of Site’s Searc |
Average Time Index |
|
1 |
itunes |
7.1 |
3.1 |
|
2 |
apple |
4.2 |
3.4 |
|
3 |
apple store |
2.4 |
3.5 |
|
4 |
ipod touch |
1.6 |
2.7 |
|
5 |
itunes download |
1.6 |
3.5 |
|
6 |
iphone |
1.5 |
2.1 |
|
7 |
ipod |
1.5 |
2.9 |
|
8 |
quicktime |
1.1 |
3.4 |
|
9 |
apple.com |
1.1 |
4.0 |
|
10 |
itunes store |
0.9 |
3.9 |
|
11 |
ipod nano |
0.7 |
2.5 |
|
12 |
itunes.com |
0.7 |
4.0 |
|
13 |
i tunes |
0.6 |
3.1 |
|
14 |
apple ipod |
0.6 |
4.5 |
|
15 |
apple trailers |
0.5 |
3.7 |
|
16 |
www.itunes.com |
0.4 |
5.5 |
|
17 |
ipod shuffle |
0.4 |
2.2 |
|
18 |
mac |
0.4 |
2.3 |
|
19 |
movie trailers |
0.4 |
3.6 |
|
20 |
itouch |
0.4 |
1.9 |
|
21 |
download itunes |
0.3 |
2.3 |
|
22 |
www.apple.com/ip |
0.3 |
4.0 |
|
23 |
apple computers |
0.3 |
4.4 |
|
24 |
www.apple.com |
0.3 |
4.7 |
|
25 |
safari |
0.2 |
1.5 |
|
Mobiloil.com (Source: Compete.com)
Top 25 long tail terms which lead to HIGHEST TIME INDEX (people spending time on the site)
Volume Rank |
Keyword |
% of Site’s Search Traffic |
Average Time Index |
49 |
engine run in +luricants |
0.58 |
100.0 |
188 |
power steering bubbles and g |
0.15 |
88.1 |
201 |
synthetic transmission fluids |
0.13 |
85.7 |
152 |
ram enterprises |
0.19 |
78.7 |
112 |
mobil 1 turbo diesel truck 5w- |
0.30 |
75.5 |
53 |
half axle replacement |
0.56 |
69.0 |
135 |
mobil one oil filters miles |
0.24 |
59.6 |
136 |
mobil synthetic |
0.24 |
59.6 |
153 |
how to change a cv joint |
0.19 |
57.6 |
113 |
cleaning throttle body |
0.30 |
55.6 |
19 |
www.mobiloil.com |
0.91 |
55.0 |
202 |
vin devers sylvania oh |
0.13 |
47.7 |
203 |
mobile 1 oil company .com |
0.13 |
47.7 |
204 |
2000 s500 mercedes transmi |
0.13 |
47.7 |
91 |
is it bad to mix oil with synth |
0.38 |
46.4 |
16 |
mobil 1 online rebate |
0.98 |
45.3 |
29 |
mobile 1 oil |
0.77 |
43.9 |
168 |
recommend synthetic oil cha |
0.17 |
43.1 |
94 |
mobil 1 5w30 |
0.37 |
41.1 |
98 |
extended life, mobil 1 |
0.35 |
38.2 |
122 |
mobile one oil vs regular oil |
0.27 |
36.7 |
123 |
mobile one oil |
0.27 |
36.7 |
59 |
where to buy mobil one 0w 3 |
0.52 |
35.3 |
15 |
how do i change differential oi |
1.00 |
35.3 |
169 |
mobil 1 racing oil |
0.17 |
35.0 |
166 |
long wearing tires |
0.18 |
32.9 |
183 |
mobile 1 mx4t motorcycle oil |
0.16 |
30.8 |
78 |
mobile one oil change interval |
0.42 |
28.4 |
127 |
what is a throttle body |
0.26 |
27.6 |
103 |
what to use to clean valve co |
0.34 |
27.5 |
88 |
mobile oil rebates |
0.38 |
26.8 |
63 |
mobile one |
0.50 |
26.4 |
104 |
mobiloil.com |
0.34 |
26.4 |
14 |
mobil oil filters |
1.04 |
25.9 |
150 |
zddp mobil 1 |
0.19 |
25.9 |
83 |
how to replace shocks |
0.41 |
25.7 |
143 |
www.mobil1.com |
0.21 |
25.3 |
no comment untill now