many clients ask what is the value of a Facebook fanpage. The answer can go one of 2 ways — 1) a lot, or 2) absolutely nothing.

It’s all in the execution. Most brands have a Facebook fan page which they put up with just a logo slapped on the page. Others, like Netflix, use it as a vibrant community of users and enthusiasts, who ask questions, make complaints, provide suggestions and new ideas, etc. Netflix has employees dedicated to listening and interacting with their fans. They even thank fans for their new ideas! imagine that!

http://www.facebook.com/pages/Netflix/6275848869?ref=ts

Beyond the good Netflix example, when people become fans on the fan page, they also give permission to the owner of the page to send them updates. More brands should take this “permission given” to continue to earn loyalty and advocacy through well-thought-out CRM program — Facebook CRM. It’s like email marketing, except it’s free!