can anyone tell when Subway launched their new ad campaign?
and GE’s Ecoimagination brand campaign?
compare this to American Express, which chose the word “Open” for their small business credit card.
if users DID type in “american express open” it might be easier to detect.
Dr. Augustine Fou is an expert in digital strategy and social media marketing, with over 15 years of in-the-trenches, hands-on experience. He now serves as digital strategy advisor to global brands and their agencies shifting dollars more aggressively into digital channels.
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[...] GE’s “ecoimagination” or Subway’s “footlongs.” (see “made-up words” post) are easily [...]
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