awareness – reach and frequency – impressions
consideration/trial – pageviews on site, unique visitors
social marketing – social intensity, the quantity and frequency of social actions related to the brand ( that relate to business objectives )
Dr. Augustine Fou is an expert in digital strategy and social media marketing, with over 15 years of in-the-trenches, hands-on experience. He now serves as digital strategy advisor to global brands and their agencies shifting dollars more aggressively into digital channels.
http://twitter.com/acfou
Digital Strategy Consulting
Dr. Augustine Fou Bio
The Grand Unified Theory of Marketing
Recent Articles by Dr. Augustine Fou go-Digital Digital and Integrated Marketing Blog
no comment untill now