Windsor Cleaners went above and beyond and fostered customer love, whereas Jiffy Lube did practically everything to offend and alienate a customer.
continue reading about Positive to Negative Word of Mouth (WOM) in 10 Minutes
by Glenn Gabe
http://www.hmtweb.com/blog/2009/01/from-positive-to-negative-word-of-mouth.html
Dr. Augustine Fou is an expert in digital strategy and social media marketing, with over 15 years of in-the-trenches, hands-on experience. He now serves as digital strategy advisor to global brands and their agencies shifting dollars more aggressively into digital channels.
http://twitter.com/acfou
Digital Strategy Consulting
Dr. Augustine Fou Bio
The Grand Unified Theory of Marketing
Recent Articles by Dr. Augustine Fou go-Digital Digital and Integrated Marketing Blog
no comment untill now